Capítulo 18. Planeación en el marco de la innovación
| Pages | 275-281 |
| Author | José María Mendoza Guerra |
275
Capítulo 18
planeaciÓn en el marco de
la innovaciÓn
Desde el punto de vista administrativo, las empresas innovadoras po-
seen cu% e Free Pressidades especiales que las di ferencian de las tra-
dicionales. En un lenguaje técnico, se puede decir que se trata de una
formación administrativa particular (Mendoza, 2014), de tal forma
que la planeación y los procesos decisorios, el liderazgo, la estructu-
ra organizacional, la comunicación, los mecanismos de incentivación
y los medios de seguimiento y control se diferencian con claridad de
otros modelos gerenciales.
En particular, un punto que se distingue claramente es la función em-
presarial de la planeación, la cual posee las siguientes características
propias:
DIRECCIONA MIENTO EST TÉGICO E INNOVACIÓN
Se ha visto que la gestión es una parte del sistema de innovación de una
empresa, y un aspecto central está constituido por la plataforma estra-
tégica que co mprende la misión , la visión, los ob jetivos estratégi cos y la
estrategia. Como se sabe, la misión establece el tipo de negocio donde
estará la empresa, la visión ! ja lo que se desea que ella sea en el futuro,
los objetivos señalan los resultados que se persiguen, y la estrategia es-
tablece las decisiones para enfrentar el entorno que le permitiran lograr
la visión y los objetivos en el marco de la misión.
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