La estrategia publicitaria del gobierno
¡Cómo han revolucionado comunicacionalmente los departamentos del régimen venezola no estos días con el tema del decreto de Obama! Tanto así, que han tenido que sacar un presupuesto nuevo para ser utilizado por las embajadas y ser gastado en publicidad en diversos países primeras planas, páginas centrales, etc. para publicar contenido relacionado con lo que ellos llaman: #ObamaDerogaElDecretoYa y #ObamaRepealTheExecutiveOrder Una campaña bilingüe que incluye acciones 360º así se llama cuando las acciones cubren todos los medios y entornos publicitarios online y offline bajo estas dos consignas, en este caso como no podría ser menos en Venezuela, #hashtags.Todo esto empieza cuando hace unos días se le ocurre a la agencia creativa del régimen: ¿Qué pasaría si le llegara una carta a Obama de los muchachitos venezolanos pidiendo que quitaran la ley que había impuesto? Como buena agencia de publicidad que se aprecie, sabe bien que niños, animales y abuelitos funcionan perfectamente para ablandar corazones. Y se les ocurre solicitar en todos los colegios públicos que debían pedir a los niños escribir una carta al señor Obama, diciéndole que derogara el decreto. También se les ocurre sugerir a los...
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