Nuevo público de los medios de comunicación y cuestiones de sexualidad en el Gran Hermano Naia
| Date | 01 May 2024 |
| Author |
TELOS: Revista de Estudios Interdisciplinarios en Ciencias Sociales
ISSN 1317-0570 / ISSN (e) 2343-5763
Vol.
26
(2)
.
Mayo-Agosto
2024
578
Universidad Privada Dr. Rafael Belloso Chacín, Venezuela
NEW MEDIA AUDIENCE AND SEXUALITY ISSUES IN BIG
BROTHER NAIJA
Osakue Stevenson Omoera
https://orcid.org/0000-0003-1086-7874
Martins O. Odeh
https://orcid.org/0009-0000-1497-0954
RECIBIDO: 16/02/2024 / ACEPTADO: 26/04/2024 / PUBLICADO: 15/05/2024
ABSTRACT
The new media eff ectively plays the role of speedily conveying media content to various online
communities, and this internet technology also allows for the storage and retrieval of content.
The organizers of Big Brother Naija (BBN) appear to have leverage d this facility to interact with
the audience of the reality show in the most profound manner in the Nigerian media ecosystem.
Adopting John Locke's Empiricist Reflection Theory (ERT), the article uses quantitative and
qualitative research methods to examine if coders (the new media audience) perceived the
promotion of nudity, illicit sex, inordinate kisses, and vulgarity in the 2018 edition of the Big
Brother Naija (BBN), codenamed "Double Wahala." A checklist of 72 internal consistency
reliability was used to obtain the quan titative data while the data were analyzed using simple
percentages and a pie chart. This was complemented by qualitative rese arch modalities of
historical-analytic and document observation methods. The study found that the participants and
organizers have, for economic reasons, thrown caution on morality and values to the wind with
the outcome of actual sexual intercourse among the participants amounting to 52% among other
studied variables. The conclusion reached is that the organizers of the program should redesign
it to promote wholesome entertainment, education, and enlightenment of the audience, especially
the youth in Nigeria.
Keywords: New media, Audience, Sexuality, Big Brother Naija, Nigerian media ecosystem.
Corresponding author. Department of Theatre and Film Studies, Faculty of Humanities, Federal University Otuoke, Bayelsa State,
Nigeria. osakueomoera@gmail.com; osakueso@fuotuoke.edu.ng
Department of Mass Communication, Gregory, Uturu, Abia State, Nigeria. p aze2glory@gmail.com
Cómo citar: Omoera, O., Odeh, M. (2024). New media audience and sexuality issues in big brother
naija. Telos: Revista de Estudios Interdisciplinarios en Ciencias Sociales, 26(2), 578-594.
www.doi.org/10.36390/telos262.23
Omoera y Odeh
Vol.
26
(2)
. Mayo-Agosto
2024
579
Nuevo público de los medios de comunicación y cuestiones de sexualidad en el Gran
Hermano Naia
RESUMEN
Los nuevos medios juegan efectivamente el papel de transmitir rápidamente el contenido de los
medios a diversas comunidades en línea, y esta tecnología de Internet también permite el
almacenamiento y la recuperación de contenido. Los organizadores de Big Brother Naija (BBN)
parecen haber aprovechado esta facilidad para interactuar con la audiencia del reality show de
la manera más profunda en el ecosistema mediático nigeriano. Aprovechando la Teoría de la
Reflexión Empirista (ERT) de John Locke, el artículo utiliza métodos de investigación
cuantitativos y cualitativos para examinar si los codificadores (el nuevo público de los medios de
comunicación) percibieron la promoción de la desnudez, el sexo ilícito, los besos desordenados
y la vulgaridad en la edición de 2018 de Big Brother Naija (BBN), codificada como "Double
Wahala". Para obtener los datos cuantitativos se utilizó una lista de 72 fiabilidad de consistencia
interna, mientras que los datos se analizaron utilizando porcentajes simples y un gr áfico de pie.
Esto fue complementado por modalidades de investigación cualitativa de métodos de
observación histórico-analítico y documento. El estudio encontró que los participantes y los
organizadores, por razones económicas, arrojaron cautela sobre l a moralidad y los valores al
viento con el resultado de las relaciones sexuales reales entre los participantes que asciende a
52% entre otras variables estudiadas. Se llegó a la conclusión de que los organizadores del
programa deberían rediseñarlo para promover entretenimiento saludable, educación y
iluminación del público, especialmente de los jóvenes de Nigeria.
Palabras Clave: Nuevos medios de comunicación, Audiencia, Sexualidad, Gran Hermano Naija,
Ecosistema mediático nigeriano.
Introduction
Big Brother is a Dutch reality competition television franchise. It was created by John
de Mol Jr., first broadcast in the Netherlands in 1999, and subsequently syndicated
internationally. The 68 -year-old Dutch billionaire has m ade his fortune as a TV producer and a
media mogul, particularly from this free-style television programming that somewhat encourages
an unusual mix-bag of moral virtues, as the reality show is often described by its audience as a
mixture of entertainment recipes that promote the character of "the good, the bad, and the ugly"
(Omoera & Ojieson, 2022) among the participants. Even with the palpable negative
consequences, many countries obtained the franchise to host the show for its entertainment
value. For Africa, the South African -based MultiChoice Broadcasting Company, owner of DSTV
and GOTV got the franchise and would sublet it to a consortium in Nigeria that commenced the
production of Big Brother Naija (BBN) in 2017
Chikafa and Mateveke (2012) and Okorie (2020) claim that recently the Big Brother
reality show has significantly proved to be a favorite among the youth, particularly those between
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